Patsy Jones, as the Vice President with Hachette Nashville, worked at the highest levels and built teams of promotion and publicity strategists with a broad range of expertise. With decades of experience in the retail space, Patsy has a deep, lived understanding of the connection between content and audience and between products and sales. Patsy has also built one of the largest and most-engaged proprietary email and social-media platforms of any faith-based publisher. She has overseen marketing and publicity campaigns in both the traditional and digital space, always keeping in mind what works best for the author and determining where budget will be most effective while planning a strategy that will be most impactful for each book.